In this article:
Product Standardization and Data Policy on the SevenFifty Marketplace
Why is data standardization so important to SevenFifty? The ability to search and order from a centralized database of over one million products is what attracts over 80,000 buyers to our online marketplace.
Here, we share our standardization guidelines and best practices for accurately and consistently displaying your product data on the SevenFifty marketplace.
See SevenFifty Product Standardization and Data Policy to learn how SevenFifty determines producer and product names.
Naming standards
Still Wines
Old World
Appellation + Grape (if on label) + Fantasy Name + Reserve (if on label) + Style (if applicable)
Example product name
- Barolo Cascina Francia
New World
Grape (if on label) + Vineyard or Fantasy name + Estate (if on label) + Reserve + Style, like Rosé (only when applicable) + Appellation
Example product name
- Chardonnay Reserve Napa Valley
Note: In the case of a brand series like BV Coastal Series, the brand series my lead the product name.
Sparkling Wines
Old World Sparkling
Appellation + Sparkling or sparkling related term like Dosage + Grape + Name
New World Sparkling
Sparkling or sparkling related term like Dosage + Grape (if on front label) + Name + Appellation
Fortified Wines
General: Appellation + Fantasy Name
Madeira
Series/Brand line (Rare Wine Co.'s series names) + Age Statement + Grape + Fantasy name + (Special)Reserve/Fine/Dry/Sweet/Single Harvest + Madeira
Marsala
Series (rarely seen - Rare Wine Co.) + Age Statement + Grape + Fantasy name + (Special)Reserve/Fine/Dry/Sweet/Single Harvest + Marsala + Dolce/Secco/ Superiore
Port
Series/Brand line/Quinta name + Age Statement + Fine + Port style (vintage, colheita, vintage character, LBV) + Dry/Sweet/Reserve/Unfiltered + White/Rosé + Port(o) (whichever appears on label)
Sherry
(put appellation at end, but only if on the label)
Brand/Quinta + Age statement + Solera/Reserva + Sherry Style (PX, Cream, Amontillado, Fino, Oloroso, Palo Cortado) + VORS/Very Old Sherry (if on label) + en Rama + Abocado/Fantasy name + Sherry (or appellation, whichever is on label) + Barrel Number
Vermouth
Brand + Dry/Sweet + White/Red (if English on Label) + Brand/Flavor + Vermouth + Secco/Dolce (if in French/Italian on Label) +Bianco/Rouge/Rojo (if in French/Italian on label)
Spirits
Vodka
Flavor or Brand + Vodka
Examples- Long Island Spirits, Standard Edition Vodka
- Long Island Spirits, Ristretto Espresso Vodka
Gin
Type + Gin
Example
- Gabriel Boudier, Rare London Dry Gin
Rum
Age Statement + Type + Proof (if needed to distinguish products)
Examples
- Kirk and Sweeney, 12 Year Old Rum
- WM Cadenhead, Classic Rum
Whiskey
Collection or Series Name (if applicable) + Age Statement + Product Name as presented by Producer (if applicable) + Type + Proof (if needed to distinguish products)
Example
A.D. Rattray, Ledaig Cask Collection 9 Year Old Single Malt Scotch Whisky
Brandy
Age Statement + Flavor + Type
Examples
- Bache-Gabrielsen, XO Cognac
- Golles, Apricot Brandy
Tequila
Type + Tequila
Examples
- Casa San Matías, Gran Reserva Extra Añejo Tequila
- Orgullo Tequila, Blanco Tequila
- Casa Noble, Single Barrel Reposado Tequila
Mezcal
Agave species (if on label) + Style (Joven, Reposado, etc. - only if on label) +Type + Mezcal appellation
Liqueur
Flavor or Brand + Type
Examples
- Bertina, Elderflower Liqueur
- Bilaro Spirits, Amaro
Sake
Brand, Name, or Polish (depending on descending label order)
Example
Ichishima Shuzo, Silk Deluxe Junmai Sake
Beer
Series/Collection name (if applicable) + Product Name as presented by Producer + Beer Styling as listed on the label.